After all, planners need to coordinate a slew of competing interests vendors, clients, venues, speakers, staff, attendees, and more. The terms goals and objectives are often used interchangeably. Relevant: This goal is relevant to your success as an event coordinator, which usually hinges on ROI. because theyre used to it. Which aspects of the event planning process were successful? Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. While running events can be fun and rewarding, it can be challenging, too, especially since the onset of COVID-19. Play as cute characters, get rewarded for achievements, and make organization enjoyable again. Convinced that the SMART planning model is the right way to set objectives for your event? M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. For example, employees at call centers need to learn to use company computer systems and phone systems before they can help customers. With these FREE documents, youll improve the consistency and reduce the subjectivity of your performance reviews to help you build and maintain a successful organization. User growth goals are relevant to SaaS companies, marketplaces and social networks. Heres what he advises to fellow entrepreneurs: I could ask anyone on the Sumo teamwhether they work in marketing, support, customer successand they know the goal. Please do your own research before making any online purchase. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. You might also want to invest some money into your event marketing efforts if its an especially large event. M: This goal is measurable because you can easily list all relevant parties you must communicate with and track who you have and have not yet contacted. Avoid misunderstandings by communicating proactively. How to Define Event Goals and Objectives That Make an Impact. Instead, theyre focused on learning what they can to make sure the next event is even better. Contact us today Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. When it comes to events, there is always thepotential for something to go wrong. Using SMART goals helps you cover all of the bases. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. While not all of these goals may apply to you, the methodology is how you should create all your objectives. Goals are usually specific and measurable. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. Respect the time and responsibilities of others. You can increase your revenue by increasing your conversion rates across your sales funnel, e.g., ad clicks, email opt-ins, sales, etc. Similarly, post-event timing is crucial in following up with your attendees. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. As more variants crop up and event planners around the world wait for a return to in-person events, one thing is certain: Virtual and hybrid event planning skills are no longer optional. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. Although this new era of event planning may seem overwhelming, the most committed event planners are making, Take Your Event Planning Skills to the Next Level, Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an, Learn more about what you need to know and build your skillset with our list of the top, Virtual Event & Meeting Management Certificate, Check out the Top 12 Event Planning Certifications You Need To Propel Your Career >>. Organization can be a key to improving the skills and performance of any event planner. Discover the problems that prevent team members from performing at the highest possible levels.. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. Take the time to process what is said by others. Creating event planning goals can help the planning process run smoothly. First, let's look at what SMART goals are. When it comes to organising events on behalf of other people, communication is key. The ability to create and follow a plan can be learned. Well-written performance goals help energize employees and point them in right direction. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Its also important you learn how to replicate success, grow from challenges, and innovate for future events on the back ofthe goals youve defined. They ensure success by setting goals they can realistically accomplish. SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. they need to succeed in 2022 and beyond. Strong communication skills have always been a cornerstone of successful event planners. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. Up next, discover the best floor layout apps for events to bring your event goals to life, and check out a helpful event planning checklist you can customize for your objectives. Tracking customer satisfaction might require setting up an automated system for gathering feedback. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Setting SMART event goals. Lets look at specific examples of event management SMART goals. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. All rights reserved, How Bizzabos wearable event technology helped power HubSpots INBOUND, Riskalyze Partners With Bizzabo To Bolster Event Experience. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. Use: I want my next event to generate 30% more revenue than the previous one. Why Are SMART Goals Important for Event Coordinators? One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Instead of: I want my next event to generate 100% more revenue than the previous one. Identify a realistically achievable target not always as straightforward as it sounds. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. They define a goal and the path to get there, how long it should take, and how to measure success. Copyright 2023 Business Management Daily. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. Some events focus on raising brand awareness, while others focus on generating new sales leads. Whether thats app downloads, attendees, tickets sold, money raised is up to you. This method is much less daunting than trying to remember all of the information regarding the event at the end. For example, if 100 people visited your sales page and 10 of them bought your product. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. Why are you inviting attendees to your event? Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. Even if time isnt an immediate factor, setting an end point that isnt too far in the future will help keep you and your collaborators motivated. Complete tasks without frequent supervision. Performance information may have changed since the time of publication. If ticket sales are down, you need to get on the case with marketing, If the attendee satisfaction survey highlights a problem with food, its time to source a new catering supplier, If youve been getting lots of questions about accessibility, update your event listing with more details, Using an event planning app like Eventbrite can also help to take some of the stress off, as it keeps all of your attendee information and payment details safely in one place. To nurture diversity: Appreciate the unique perspective, skills, and experience that each person brings to the team.. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. for a range of event types with preset questions to make the process super simple, or you can create your own customised form. helpful event planning checklist you can customize, How to Plan the Best Event in 10 Stress-Free Steps, 19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Boutique Hotel Marketing: How to Differentiate Yourself from the Competition, 20 Event Planning Apps That Will Actually Save You Time , Five Things to Keep In Mind When Building Your Event Planning Strategy. Seek ways to assume responsibilities beyond your current job description.. Its also convenient because it will make people RSVP no later than 48 hours before the event. However, not leaving free space between keynotes or other activities can also be problematic. So, what are some of the challenges you may face in this position? Not precise enough. Take risks, especially when there are obvious benefits. Stay on schedule to avoid disciplinary action. There might be affiliate links on this page, which means we get a small commission of anything you buy. However, the SMART methodology enables you to set goals that can help overcome these challenges. You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. Setting SMART event goals. Succeeding in this field requires a unique skill set one that continues to evolve in the era of virtual and hybrid events. To stay ahead, its vital to keep your finger on the pulse of industry trends. The format and content may vary and should meet the needs of employee and supervisor. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. No two events are exactly the same, but all focus on creating connections in one way or another. Thats why its so important to have clarity regarding your companys priorities. You want to attract people who belong to your target audience. Why or why not? . Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. And they succeeded. You should pick the most relevant metric and set a: You can then use this goal to evaluate the employees performance in their next performance review. SMART performance goals are specific, measurable, achievable, realistic, and time-based. As an event planner, setting goals and executing them can often mean the difference between success and failure. T: This goal is timely, as it implements an RSVP system for your next event. 1. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. You need to think about how to create those connections. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. Support team morale through the attitude displayed. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Avoid openly criticizing team members, provide feedback privately. Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. First, lets look at what SMART goals are. We can start with the one weve already introduced above: 1. This is a self-development goal. Case in point? Earn a Promotion. However, the SMART goal methodology can make your job easier. Communicate with proper personnel regarding issues. Some employees just arent creative or struggle to come up with innovative ideas. is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Facilitate brainstorming and out of the box thinking. As the founder of FAULT Magazine, he has organised issue launches and partner events, in addition to covering international fashion week parties. Are you trying to sell a few high-value tickets, for example? M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Define key performance goals Understanding the "why" is important " but you also need to quantify your goal. If its a social event, what is your social goal for your attendees and how will you encourage this interaction? The next step is thinking through your event strategy. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Set the right tone for the year ahead with goals that drive business results and enable employees to be successful. And how many qualified leads you obtained. The more organized you are, the more . These performance goal phrases may help poor planner improve: Develop organizational skills. To encourage initiative: Seek ways to assume responsibilities beyond your current job description.. Goals shouldnt be binary but should allow a range of outcomes. Whether thats to make money from ticket sales, raise funds for a good cause, or educate and inform your attendees. Listening is key to any successful relationship including those at work. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. Be on time for all meetings, which shows you respect your colleagues time.. Refrain from publicly criticizing coworkers. In an increasingly remote world, communication skills are more important than ever before. Achieve 5% more event ticketing website visitor conversions than the previous year. Since they can be used in a number of ways, well share 10 performance goal examples to help give you a better understanding of how theyre used. Create a course of action for projects without supervision. The most effective event planners possess superior organizational skills. T: This goal is time-bound, as the point is to implement this strategy by your next event. Editorial Note: We earn a commission from partner links on Forbes Advisor. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. To attract people who belong to your target audience on behalf of other,... Keep in touch with clients, attendees, tickets sold, money raised is to... Overcome these challenges page, which shows you respect your colleagues time help energize employees and point them in direction... Term successful is too vague to qualify here, so its impossible to know and provide that information issue budgeting! Success as an event is key to any successful relationship including those at work the! Setting goals they can keep internal and external stakeholders aligned on all events metric by investors! Cornerstone of successful event planners goals are consider dropping it or refocusing elsewhere funds for a whole after... 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